🆔 Org Rebranding

Crews grow, evolve, and sometimes outgrow their name or image — and that’s totally fine. Rebranding is allowed in Zephyr, but it needs to be done the right way.

Guidelines:

Any group undergoing a rebrand will be moved back one progression stage.

Examples: • Syndicate → Org • Org → Crew

In-City Fee: A standard rebranding fee will be applied. Fee to be decided at the time of rebrand.

Approval Requirement: At least 50% of the original registered members must remain to qualify as a rebrand rather than a completely new group.

Discretion: Final approval will be based on gang management’s discretion.

Additional Note:

If a group has already passed their trial phase they will not be demoted back to trial, instead they may have their time as crew extended.

If multiple high-ranking members or leaders leave the gang, the rebranding request may still be denied and a disband may take place. The gang may also be asked to start from Trial Crew again if the disband does not occur due to the original people no longer being a part of the group.

⚠️ What to Keep in Mind

• Rebranding will impact your current rank or tier
• If you’re changing core elements of your crew, you MUST roleplay the change, no switching from one lifestyle to another without storyline build up and reasoning.
• You can’t rebrand just to dodge heat or conflict — that’ll get shut down quickly

A rebrand can be a fresh start — but it’s also a reset in the eyes of the city. If you’re switching it up, make sure you’re ready to stand on it.